WINETECH Technical Yearbook 2019

The sustainability of our planet is endangered by a variety of different irresponsible actions. The responsibility of cellars in this regard is consequently not only limited to the processes and procedures that are implemented to confirm their environmental awareness, but their image amongst consumers is also influenced by it. It is seen as very positive if a cellar is defined as green. Over the recent decade, the awareness about the environment and sustainability has increased and the momentum thereof continues. The application of sustainable practices, soil conservation, the decrease of the environmental impact and the knowledge that the present generation must make provision for future generations, have become a permanent CHARL THERON: Private consultant KEYWORDS: Environmental awareness, cellars. NOVEMBER 2019 THE ENVIRONMENTAL AWARENESS OF CELLARS

PHOTO. Solar panels can save energy cost. (Photo: Lourensford.)

agenda item for producers and wine cellars. It is actually seen as negative when the consequences of their actions on their footprint are not borne in mind. Practices that are defined as green, do however have a cost impact and an environmental strategy must consequently make financial and sustainability sense. A green strategy must not only favour the environment, but

also the brands of the cellar to increase the profit margin. The environmental awareness of cellars must however comp l y wi th cer ta i n requirements: ● The target market of consumers, who require it, must be understood, in order to present wines to that specific market.

Although the market that requires environmental awareness is a growing market, it is still significantly smaller than the general, commercial wine market. ● If a cellar has an environmental strategy, it must be applied practically and be visible, instead of containing only eloquent words.